How we take your business website from idea to launch
A clear brief, focused reviews and a tested handover: what working with AFS looks like.
Start with a useful conversation
Tell us what your business does, who your customers are and what you want visitors to do. A business information website, an enquiry-focused service website and an online store need different journeys. Share examples you like, but also explain what should work better for your customers.
Agree the essentials before building
We confirm your pages, design preferences, content responsibilities and must-have facilities. Domain registration, hosting, professional email, payments and marketing setup can be included in the proposal. A clear scope helps avoid unnecessary work and surprises. Delivery milestones depend on the features, content and approvals required.
Review the direction, then build
You review the visual direction before the complete build progresses. We group questions and feedback so decisions are easier to make. When requesting a change, describe the customer need behind it; this helps us suggest an appropriate solution. You receive clear next steps and progress updates at the stages agreed.
Test the customer journey
Before launch, we check key pages, navigation, enquiry links and agreed integrations. For an online store, this includes the checkout flow with the selected provider. Initial SEO work covers useful page titles, descriptions, internal links and a sitemap. Payment providers may need separate approval.
Launch with a practical handover
We explain the access and editing features included in your project, along with renewal responsibilities and support options. To get started, send your business name, preferred pages, contact details and any launch requirements. We will review the request and confirm the next step.